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MKTG 35050 Marketing Research

This Research Guide is intended for students in the course MKTG 35050 Marketing Research

Electronic Books - Sampling Methods

Recommended Videos from Inside Statistics

Selected Courses from LinkedIN Learning

LinkedIn Learning (formerly is an online education company offering thousands of video courses in software, writing, and business skills. All Kent State faculty, staff, and students have access to LinkedIn Learning at no charge. Login at Here is a list of just a few of the programs on survey design available on LinkedIn Learning:

  • Populations vs. Samples
  • What is a Statistically Significant Result?
  • Confidence Intervals
  • Designing Effective Surveys
  • Using Customer Surveys to Improve Service
  • How to Create Better User Research Surveys
  • Survey Monkey Essential Training
  • What is a Satisfaction Survey?
  • Fitting Surveys into your Research Plan
  • Know What you Want to Learn