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MKTG 35050 : Marketing Research

This Research Guide is intended for students in the course MKTG 35050 Marketing Research

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Samples and Surveys

Electronic Books - Sampling Methods

Independent Random Sampling Methods by Luca Martino, David Luengo, Joaquín Míguez
ISBN: 9783319726342

Publication Date: 2018
Sampling by Steven K. Thompson
ISBN: 9780470402313

Publication Date: 2012-03-13
Doing Survey Research by Peter M. Nardi
ISBN: 9781351697248

Publication Date: 2018-01-03
Sample Size Determination and Power by Thomas P. Ryan; Thomas P. Ryan
ISBN: 9781118439203

Publication Date: 2013-06-10

Last Updated: Jul 9, 2025 12:41 PM
URL: https://libguides.library.kent.edu/c.php?g=1127919
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Subjects: Business, Course Guides, Marketing, Subject Guides

Tags: Marketing, research, secondary resources