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MKTG 35050 : Marketing Research

This Research Guide is intended for students in the course MKTG 35050 Marketing Research

Marketing Research

Marketing research is the process of gathering information to make better decisions.
                                   -- Marketing Research, 9th Edition by Alvin C Burns and Ann Veeck (2020)

LinkedIN Learning

LinkedIn Learning (formerly, is an online education company offering thousands of video courses in software, creative, and business skills. All Kent State faculty, staff, and students have access to LinkedIn Learning at no charge. Login at Here is a list of just a few of the videos and courses related to market research on LinkedIn Learning:

  • Market Research Foundations
  • Market Research: Qualitative
  • Marketing Foundations: Competitive Market Analysis
  • Using Google Trends for Market Research
  • Market Research: Sizing the Market
  • Primary and Secondary Research
  • Online Survey Marketing Research
  • Market Research: Customers and Competition 

Market Research

Market Research