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Marketing research is the process of gathering information to make better decisions.
-- Marketing Research, 9th Edition by Alvin C Burns and Ann Veeck (2020)
LinkedIn Learning (formerly, lynda.com) is an online education company offering thousands of video courses in software, creative, and business skills. All Kent State faculty, staff, and students have access to LinkedIn Learning at no charge. Login at https://training.kent.edu/ Here is a list of just a few of the videos and courses related to market research on LinkedIn Learning: