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Marketing Research

Marketing research is the process of gathering information to make better decisions.
-- Marketing Research, 9th Edition by Alvin C Burns and Ann Veeck (2020)

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Black Marketers Association of America
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Hispanic Marketing Council
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MKTG 35050 : Marketing Research

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Leading Edge Marketing Research

Contemporary marketing strategy : analyzing consumer behavior to drive managerial decision making

Toolbox for marketing and management : creative concepts, forecasting methods, and analytical instruments

Consumer Behavior in Tourism and Hospitality Research

Best practices in hospitality and tourism marketing and management : a quality of life perspective

Strategic Business Decisions : A Quantitative Approach

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