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MKTG 35050 Marketing Research

This Research Guide is intended for students in the course MKTG 35050 Marketing Research

Industry Overview - Look for Environmental Issues

Demographics - Exploring Target Customer Markets

Mintel Market Research Reports

Provides research reports covering European, UK-specific, and US consumer markets. The reports analyze market drivers, sizes and trends, market segmentation, along with consumer attitudes and purchasing habits. The reports are supplemented by brief digests of relevant recent events, UK and US demographic and economic statistics and useful lists. Requires Kent.edu e-mail address to create an account.

Company Profiles - Check Out the Competition

Companies in a City, County or State

ReferenceUSA 

Includes information on over 10,500,000 U.S. companies. Search by company name, geographic area, business type, and/or NAICS code.   In addition to address and phone number, each entry includes officer names and titles, corporate affiliation, business type and nearby businesses.

Online Tutorials / Using ReferenceUSA