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MKTG 35050 Marketing Research

This Research Guide is intended for students in the course MKTG 35050 Marketing Research

Check out these articles

Bridges, E. (2018), “Executive ethical decisions initiating organizational culture and values,” Journal of Service Theory and Practice, Vol. 28 No. 5, pp. 576-608.

Gallicano, T.D. (2013), “Relationship management with the millennial generation of public relations agency employees”, Public Relations Review, Vol. 39 No. 3, pp. 222-225.

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Online Journal Articles - Using AI to Code Qualitative Data