Articles that include examples of qualitative data analysis
Bridges, E. (2018), “Executive ethical decisions initiating organizational culture and values,” Journal of Service Theory and Practice, Vol. 28 No. 5, pp. 576-608.
Gallicano, T.D. (2013), “Relationship management with the millennial generation of public relations agency employees”, Public Relations Review, Vol. 39 No. 3, pp. 222-225.
Article that compares in-depth interviewing versus focus group results
Griffin, Abbie, & John R. Hauser (1993), "The Voice of the Customer," Marketing Science, 12(1), 1-27.
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