LibGuides: MKTG 35050 : Marketing Research: Secondary Data

Secondary Data

Data needed for marketing management decisions can be grouped into two types: primary and secondary. Primary data refers to information that is developed or gathered by the researcher specifically for the research project at hand. Secondary data have been previously gathered by someone other than the researcher for some other purpose than the research project at hand. -- Marketing Research, 9th Edition by Alvin C Burns and Ann Veeck (2020)

Industry Profiles

IBISWorld This link opens in a new window
Access is available for Kent campus only.
Search a comprehensive industry-market research database which covers every US industry with a 5-digit NAICS code. IBISWorld offers also similarly detailed research on selected industries in China and worldwide.
Business Source Complete This link opens in a new window
- This link opens in a new window
Search by NAICS and Document Type: Industry Overview
Factiva This link opens in a new window
To obtain as Industry Snapshot, click on Companies/Markets > Industry. Select from Industry list.

Big Data

RKMA Market Research Reports

More Market Research Reports

Market Share Reporter Online This link opens in a new window Search annual compilation of reported market share data on companies, products, and services.
Mintel Market Research Reports This link opens in a new window Provides research reports covering European, U.K., and U.S. consumer markets. The reports analyze market drivers, sizes and trends, market segmentation, along with consumer attitudes and purchasing habits.

Library Locations at the Kent Campus

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MKTG 35050 : Marketing Research

Business Research Databases - Try These First

North American Industrial Classification System (NAICS)

Interdisciplinary Databases of Interest

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Secondary Data

Industry Profiles

Big Data

RKMA Market Research Reports

More Market Research Reports

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