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MKTG 35050 Marketing Research

This Research Guide is intended for students in the course MKTG 35050 Marketing Research

Secondary Data

Data needed for marketing management decisions can be grouped into two types: primary and secondary.  Primary data refers to information that is developed or gathered by the researcher specifically for the research project at hand.  Secondary data have been previously gathered by someone other than the researcher for some other purpose than the research project at hand.                                                          -- Marketing Research, 9th Edition by Alvin C Burns and Ann Veeck (2020)  

Industry Profiles

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