LibGuides: Business Information: Marketing Research: Spotlight Topic: Niche Markets

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This is a list of e-books that examine a variety of niche markets. The KSU Library has many more books -- both in electronic and print format. To search for books, please use KentLink, the library's online catalog.

Electronic Books

The Silver Market Phenomenon by Florian Kohlbacher
ISBN: 3642143385
Publication Date: 2011-01-01
Consumption and Identity in the People's Republic of China by Michael Griffiths
ISBN: 0415535727
Publication Date: 2012-12-10
The Principles of Islamic Marketing by Baker Ahmad Alserhan
ISBN: 140942894X
Publication Date: 2011-07-01
Tuning into Mom by Michal Clements; Teri Lucie Thompson
ISBN: 1612491707
Publication Date: 2011-10-15
Longing, Belonging, and the making of Jewish Consumer Culture by Gideon Reuveni
ISBN: 9004186077
Publication Date: 2010-01-01

Books in Print - Visit the Library

The Arab World Unbound by Vijay Mahajan
ISBN: 9781118074510
Publication Date: 2012-08-14
Hispanic Marketing by Felipe Korzenny; Betty Ann Korzenny
ISBN: 1856177947
Publication Date: 2011-08-23
The 85% Niche by Miriam Muley
ISBN: 0980174554
Publication Date: 2009-01-01
Black Is the New Green by Andrea Hoffman; Leonard E. Burnett
ISBN: 0230616844
Publication Date: 2010-03-15
Business Inside Out by Robert Witeck; Wesley Combs; Bob Witeck
ISBN: 1419505203
Publication Date: 2006-09-01

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Business Information: Marketing Research: Spotlight Topic: Niche Markets

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