LibGuides: Business Information: Marketing Research: Recommended Databases

Try These First

Business Source Complete
Has full text for more than 10,300 serials. Contains scholarly publications covering all disciplines of business including marketing, management, economics, finance, accounting, and MIS. Additional materials include country economic reports, case studies company profiles, SWOT analyses and industry reports. Coverage varies by title, but in general dates back to the mid 1990s. Updated daily

Communication and Mass Media Complete This link opens in a new window
- This link opens in a new window
Find articles on communication and mass media topics.
Communication Abstracts This link opens in a new window
Search for articles on a wide range of communication topics.
Topics include applied communication, interpersonal communication, mass communication, organizational communication, group communication, journalism, and public relations.
APA PsycINFO (EBSCO Interface) This link opens in a new window
Search for academic articles, books, and dissertations in all areas of psychology and behavioral sciences. Contains full-text for some items. Coverage: 1800s to present.
SPORTdiscus This link opens in a new window
- This link opens in a new window
Locate articles on sports and fitness.
Topics covered include: physical fitness, physical education, sports medicine, exercise psychology, biomechanics, training, coaching, sports psychology, games, and dance.

Advertising Age Data Center
Contains marketing industry data compiled by the Ad Age Research Department. Includes statistics on largest media companies, magazines and newspapers. Plus the annual survey on the salaries of ad agency executives. Data often include market share and ad spending.
Gale Directory of Publications and Broadcast Media
Listings for radio and television stations and cable companies, print media, and broadcast media. Includes contact info and key personnel.

Mintel Market Research Reports This link opens in a new window
Provides research reports covering European, U.K., and U.S. consumer markets. The reports analyze market drivers, sizes and trends, market segmentation, along with consumer attitudes and purchasing habits.

Simmons OneView
Presents data on the product/service-buying and media-using characteristics of a carefully selected, representative sample of 15,000+ U.S. adults, 18 years of age and over. Sample is projected onto the total U.S. adult population. Offers the capability to crosstab demographic characteristics with types or brands of products.

ReferenceUSA
Includes information on over 10,500,000 U.S. companies. Search by company name, geographic area, business type, SIC code, yellow page listing, revenue, location, number of employees or any combination of the above. In addition to address and phone number, each entry includes officer names and titles, corporate affiliation, business type and size of yellow page advertising. Toll free and fax numbers are given for some companies.
Social Explorer
Social Explorer is a mapping tool that provides access to demographic information about the United States. Using Census data as well as the American Community Survey (ACS), and the Religious Congregations and Membership Study, it provide thousands of interactive data maps going back to 1790.