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BMRT 21050 Fundamentals of Marketing Technology

Selected Courses from LinkedIN Learning

LinkedIn Learning (formerly, lynda.com) is an online education company offering thousands of video courses in software, creative, and business skills. All Kent State faculty, staff, and students have access to LinkedIn Learning at no charge. Login at  https://training.kent.edu/ Here is a list of just a few of the videos and courses related to marketing technology on LinkedIn Learning:

  • Marketing Automation: How to Build a Successful Campaign
  • Building your Marketing Technology Stack
  • Explore Market Segmentation
  • Price Differentiation and Marketing Attribution
  • Applying Consumer Behavior to Marketing Tactics
  • Sales Strategies and Approaches in a New World of Selling
  • The 10 Pillars of Customer Experience
  • Customer Service: Creating Customer Value
  • Growing as a Customer Service Manager
  • Create Sustainable Products and Services
  • Who is the New Global Consumer?
  • Global and Cultural Effectiveness
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