LibGuides: MKTG 35056 / Social Media Marketing: Home

Article Databases - Try these first

Business Source Complete
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Has full text for more than 10,300 serials. Contains scholarly publications covering all disciplines of business including marketing, management, economics, finance, accounting, and MIS. Additional materials include country economic reports, case studies company profiles, SWOT analyses and industry reports. Coverage varies by title, but in general dates back to the mid 1990s. Updated daily.
Communication and Mass Media Complete
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Contains quality research articles in the areas related to communication studies and mass media. Provides access to bibliographic references, reviews, recent encyclopedias and handbooks and full-text of journal articles. Depending on the journal, coverage may extend back to the first issue of a title.
Communication Abstracts
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Coverage of the literature of communication studies, including applied, nterpersonal, mass, organizational, and small group communication; journalism; and public relations. Indexes more than 250 journals, including core communication studies titles. Updated bimonthly.
ComAbstracts
The ComAbstracts database provides comprehensive coverage and access to the primary professional literature of the field of communication studies.

RKMA Market Research Reports

Consumer behavior 2019-2020 by Richard K. Miller and Kelli Washington
ISBN: 9781577832690
Publication Date: 2019
Consumer marketing 2018-2019 by Richard K. Miller and Kelli Washington
ISBN: 9781577832560
Publication Date: 2018
Consumer use of the internet & mobile web 2018-2019 by Richard K. Miller and Kelli Washington
ISBN: 9781577832614
Publication Date: 2018
Entertainment, media & advertising market research handbook 2019-2020 by Richard K. Miller and Kelli Washington
ISBN: 9781577832706
Publication Date: 2019

Data, Facts & Figures

Market Share Reporter Online
Entries in this directory provide market share data and rankings of companies, products, and services. Database starts with 2010. Earlier years available in print in the KSU Main Library.
Mintel Market Research Reports
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Provides research reports covering European, UK-specific, and US consumer markets. The reports analyze market drivers, sizes and trends, market segmentation, along with consumer attitudes and purchasing habits. The reports are supplemented by brief digests of relevant recent events, UK and US demographic and economic statistics and useful lists.
Advertising Age Data Center
A subsection of the Advertising Age site, the Data Center provides statistics, ranking lists and other information useful for marketing and advertising purposes.
Ad$pender
Ad$pender™ is a tool that allows you to view a top-level summary of the multi-media advertising marketplace. Ad$pender monitors advertising expenditures and occurrence information for 3+ million brands across 18 media. Ad$pender is the popular choice of research, sales and marketing professionals. Ad$pender is a fast and easy-to-use tool that allows you to break down information by category, parent, company, subsidiary and brand.
SRDS Media Solutions
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Standard Rate and Data Service (SRDS) provides detailed ad rates, editorial or programming content, circulation, and other basic information for a variety of advertising media, including radio, television, newspapers, and consumer magazines. Includes Business Media Advertising Source, Consumer Media Advertising Source, Newspaper Advertising Source, Radio Advertising Source, TV & Cable Source, Print Media Production Source, and Local Market Audience Analyst.
WARC
Warc.com is an online service offering advertising best practice, evidence and insights from the world's leading brands. Warc helps clients grow their businesses by using proven approaches to maximize advertising effectiveness. In addition to its own content, Warc features advertising case studies and best practices from more than 50 respected industry sources, including: The Advertising Research Foundation, Cannes Lions, Effie Worldwide, Association of National Advertisers, ESOMAR, 4A's, The IPA and DMA.

Selected Courses from Lynda.com

lynda.com is an online education company offering thousands of video courses in software, creative, and business skills. All Kent State faculty, staff, and students have access to lynda.com at no charge. Login at lynda.kent.edu. Here is a list of just a few of the social media marketing titles available on lynda.com:

Marketing Tools: Digital Marketing
Marketing on Facebook: Managing a Company Page
Social Selling with LinkedIN
Creating an Online Video Ad 1: Writing, Production and Shooting
Creating an Online Video Ad 2: Editing, Uploading and Marketing
Marketing on Instagram
Creating and Managing a YouTube Channel
B2B Foundations: Social Media Marketing
Social Media Marketing: Optimization
Social Media Marketing Foundations
Online Marketing Certified Professional (OMCA) training
- OMCA: What can OMCA certification do for you?
- OMCA™ Certification for Online Marketing Associate Test Prep

Library Locations at the Kent Campus

Regional Campus Libraries

MKTG 35056 / Social Media Marketing

Related Library Research Guides

Electronic Books - Access through KentLINK

Social media communication : concepts, practices, data, law and ethics

Social media in the marketing context

Commercial communication in the digital age

Introduction to social media marketing : a guide for absolute beginners

Digital channels and social media management in luxury markets

Social media analytics strategy : using data to optimize business performance

Social media marketing : emerging concepts and applications

Social Media for Fashion Marketing

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Business & Entrepreneurship Outreach Librarian

Article Databases - Try these first

RKMA Market Research Reports

Data, Facts & Figures

Selected Courses from Lynda.com

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