LibGuides: MKTG 35056 : Social Media Marketing: Home

Article Databases - Try these first

Business Source Complete This link opens in a new window
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Has full text for more than 10,300 serials. Contains scholarly publications covering all disciplines of business including marketing, management, economics, finance, accounting, and MIS. Additional materials include country economic reports, case studies company profiles, SWOT analyses and industry reports. Coverage varies by title, but in general dates back to the mid 1990s. Updated daily.
Click the blue 'additional information' icon to search Business Videos only.
Communication and Mass Media Complete This link opens in a new window
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Contains quality research articles in the areas related to communication studies and mass media. Provides access to bibliographic references, reviews, recent encyclopedias and handbooks and full-text of journal articles. Depending on the journal, coverage may extend back to the first issue of a title.
Communication Abstracts This link opens in a new window
Coverage of the literature of communication studies, including applied, interpersonal, mass, organizational, and small group communication; journalism; and public relations. Indexes more than 250 journals, including core communication studies titles. Updated bimonthly.
ComAbstracts This link opens in a new window
The ComAbstracts database provides comprehensive coverage and access to the primary professional literature of the field of communication studies.

RKMA Market Research Reports

Consumer behavior 2019-2020 by Richard K. Miller and Kelli Washington
ISBN: 9781577832690
Publication Date: 2019
Consumer marketing 2018-2019 by Richard K. Miller and Kelli Washington
ISBN: 9781577832560
Publication Date: 2018
Consumer use of the internet & mobile web 2020-2021 by Richard K. Miller and Kelli Washington
ISBN: 9781577832614
Publication Date: 202020
Entertainment, media & advertising market research handbook 2019-2020 by Richard K. Miller and Kelli Washington
ISBN: 9781577832706
Publication Date: 2019

Data, Facts & Figures

Market Share Reporter Online This link opens in a new window
Entries in this directory provide market share data and rankings of companies, products, and services. Database starts with 2010. Earlier years available in print in the KSU Main Library.
Mintel Market Research Reports This link opens in a new window
Provides research reports covering European, UK-specific, and US consumer markets. The reports analyze market drivers, sizes and trends, market segmentation, along with consumer attitudes and purchasing habits. The reports are supplemented by brief digests of relevant recent events, UK and US demographic and economic statistics and useful lists.

Selected Courses from LinkedIN Learning

LinkedIn Learning (formerly, lynda.com) is an online education company offering thousands of video courses in software, creative, and business skills. All Kent State faculty, staff, and students have access to LinkedIn Learning at no charge. Login at https://training.kent.edu/ Here is a list of just a few of the videos and courses related to social media marketing on LinkedIn Learning:

Marketing Tools: Digital Marketing
Marketing on Facebook: Managing a Company Page
Social Selling with LinkedIN
Creating an Online Video Ad 1: Writing, Production and Shooting
Creating an Online Video Ad 2: Editing, Uploading and Marketing
Marketing on Instagram
Creating and Managing a YouTube Channel
B2B Foundations: Social Media Marketing
Social Media Marketing: Optimization
Social Media Marketing Foundations
Online Marketing Certified Professional (OMCA) training
- OMCA: What can OMCA certification do for you?
- OMCA™ Certification for Online Marketing Associate Test Prep

Library Locations at the Kent Campus

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MKTG 35056 : Social Media Marketing: Home

Related Library Research Guides

Electronic Books - Access through KentLINK

Social media communication : concepts, practices, data, law and ethics

Social media in the marketing context

Commercial communication in the digital age

Introduction to social media marketing : a guide for absolute beginners

Social media analytics strategy : using data to optimize business performance

Useful Social Media Web Sites

Business & Entrepreneurship Outreach Librarian

Article Databases - Try these first

RKMA Market Research Reports

Data, Facts & Figures

Selected Courses from LinkedIN Learning

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