SEARCH UNIVERSITY LIBRARIES
Content analysis is a research method where texts are examined to gather information. There are many different ways to conduct a content analysis. For this class you will focus on thematic content analysis. For a general overview of content analysis please look at The Sage Encyclopedia of Social Science Research Methods, this book is on the 9th floor of the Main Library (call number H62 L456 2004).
A thematic content analysis looks at a text and tries to determine the main theme or topic of that article. Below are some examples of thematic content analysis. All of the journals listed can be found using the Journal Finder tool on the library's main webpage. You can also search for the specific articles by using the Citation Linker tool.
Bowen, J. T., & Sparks, B. A. (1998). Hospitality marketing research: A content analysis and implications for future research. International Journal of Hospitality Management, 17, 125-144.
Blum, S. (1997). Current concerns: A thematic analysis of recent hospitality industry issues. International Journal of Contemporary Hospitality Management, 9, 350-361.
Hing, N. (1997). A review of hospitality research in the Asia Pacific region 1989-1996: A thematic perspective. International Journal of Hospitality Management, 9, 214-253.
Law, R., Leung, D., & Cheung, C. (2012). A systematic review, analysis, and evaluation of research articles in the Cornell Hospitality Quarterly. Cornell Hospitality Quarterly, 53, 365-381.
Rivera, M. A., & Upchurch, R. (2008). The role of research in the hospitality industry: A content analysis of the IJHM between 2000 and 2005. International Journal of Hospitality Management, 27, 632-640.
Sing, N., Hu, C., & Roehl, W. S. (2007). Text mining a decade of progress in hospitality human resource management research: Identifying emerging thematic development. International Journal of Hospitality Management, 26, 131-147.
Teare, R. (1995). The international hospitality business: A thematic perspective. International Journal of Contemporary Hospitality Management, 7(7), 55-73.
Yoo, M., & Bai, B. (2012). Customer loyalty marketing research: A comparative approach between hospitality and business journals. International Journal of Hospitality Management, 33, 166-177.