January 24th is National Peanut Butter Day! Peanut butter is a staple spread in many American households, so how does the popularity of peanut butter hold up? According to the Mintel Market Research Reports,
"While tradition runs strong in the nut-based and sweet spreads market, there is opportunity for growth through expanded uses and occasions past the breakfast occasion and bread application. Leverage the neutral attitudes consumers have towards nut-based and sweet spreads health associations to inspire versatile occasions and applications that will increase consumption frequency and ultimately increase value in a complex market."
The report shows that social media may have an influence over peanut butter sales, especially among younger people, through the sharing of recipes using peanut butter for alternate uses. Many people appreciate the versatility the spread offers and the ability to explore different recipes and uses for peanut butter.
To review the complete report, Nut-based Spreads and Sweet Spreads- US- 2022, search the Mintel Market Research Reports database.
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