As summer approaches and temperatures rise, many people will go outdoors, eager to get vitamin D and fresh air. But the summer sun can expose you to harmful rays that can temporarily and permanently damage your skin leading to painful sunburns and even, in more severe cases and with enough exposure, skin cancer. In recent years, more light has been shown on the importance of wearing sunscreen and the skin care market has seen a major increase in sales. With increased sales, many people start to look more closely at the brands they are buying, the price, and the specific product. According to the Mintel Market database:
Holistic wellness and self-care trends, as they relate to total body and skin health, bode well for the sunscreen and skin protection market as consumers take a proactive approach to health and beauty, seeking products and regimens that support healthy habits.
However, it is important to keep in mind that with the current economy, many people are rethinking how they choose to spend their money. They may be more driven to more cost-effective brands or brands that specialize in multi-use products, such as sunscreen that doubles as makeup. According to the report:
As consumers begin to evaluate their full beauty and personal care routines, sunscreen-specific products may be at risk as customers lean toward multifunctional products such as skincare with SPF, further condensing overall regimens to save money and find convenient and timesaving solutions.
For more information and to see the full report, go to the Mintel Market database and search for the article Suncare and Skin Protection - US - 2023
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