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DI 20100 : Introduction to Design Innovation

This Research Guide is intended for students in the course DI 20100 taught by Abe Avnisan and J.R. Campbell

What is a trademark?

A trademark is a word, phrase, symbol or log that is used to identify the source of goods or services. Trademark law serves to protect a business' brand or commercial identity and to help avoid consumer confusion.  In the United States, trademark law is largely governed by the Lanham Act (15 U.S.C. ss. 1051-1127).

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Selected courses from LinkedIn Learning

LinkedIn Learning (formerly, is an online education company offering thousands of video courses in software, creative, and business skills. All Kent State faculty, staff, and students have access to LinkedIn Learning at no charge. Login at .  Here is a list of just a few of the programs on trademarks available on LinkedIn Learning:

  • Understanding Trademarks: A Deeper Dive
  • Trademark Law and Rights of Publicity
  • Copyright Status and Trademark Restrictions
  • The Role of Copyrights, Patents and Trademarks