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Public Relations Research Guide: Case Studies

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Finding Case Studies

Follow these steps to locate case studies:

  1. Start at the libraries homepage: www.kent.edu/library
  2. Make sure you have the VPN connected!
  3. Choose "Journal Finder" from the homepage
  4. Search for "PR news" 
  5. Look for the PR news (Potomac, Md.) resource
  6. Choose "Lexis-Nexis Academic"
  7. Use the search box to enter "case study" 

 

*Try these search tips:

  • search for a company, enter: "case study" and "company name" for example: "case study" and "shell oil"
  • search for a element, enter "case study" and crisis