Doneger is a lifestyle, trend and color forecast service. Users can access seasonal color and design trend reports, which identify key trends in fashion, color, fabric and more. Access to Doneger requires a different username and password than your Flashline login. Please email email@example.com from your Kent State email address to request the login information.
WGSN is a major fashion trend forecaster. The site includes both long-term and seasonal trend analysis, real time industry news and coverage of catwalks, trade shows and street fashion. Users do not need a personal account to access site content. However, if you wish to download images, you will need to create a personal account. To do so, access the site while on campus. Click the login button and follow directions to create a new account using your Flashline email address.
WWD.com is the online version of Women's Wear Daily, a newspaper authority for the fashion retail industry. Viewers can access complete articles and images from the past 12 month's issues as well as many fashion show images. Access is limited to ten seats.
Provides research reports covering European, UK-specific, and US consumer markets. The reports analyze market drivers, sizes and trends, market segmentation, along with consumer attitudes and purchasing habits. The reports are supplemented by brief digests of relevant recent events, UK and US demographic and economic statistics and useful lists.
Online Fashion Forecasting & Consumer Trend Sites
Forecasting services are generally fee or membership-based, however, these sites provide some helpful free fashion forecasting and consumer trend resources.
Colour Hive is a color forecasting group and while most of its services are fee-based, viewers may wish to spend time on the free Colour Hive blog which offers, "updates on the most essential news, views and colour palettes, helping to keep you ahead of the crowd."
Euromonitor International provides resources on market and consumer trends. While many resources are fee-based, the site has a rich collection of free white papers and videos and visitors may also subscribe to their weekly podcasts.
Faith Popcorn's BrainReserve is a leading agency in identifying future consumer and lifestyle trends. While not all fashion focused, readers can enjoy interesting articles on consumer trends in their Trend Blog.
Created in 1963, INTERCOLOR is a non-profit made up of organizations from 15 member countries "specializing in color coordination for the textile and fashion industries." INTERCOLOR members meet twice yearly to distill their research and create unified color forecasts. Although colorcards are not available, visitors may see the titles and subtitles of color forecasts as well as view small color swatches on the website.
"Pattern Curator is a trend service for color, print and pattern inspiration." While membership is required to access some material, many color and pattern mood boards for upcoming seasons are freely available and visitors can subscribe to a free newsletter.
Stylus is a trend analysis agency focusing on consumer trends across 20 industries. While most resources are fee-based, visitors can subscribe to their podcast and read insight briefs on particular topics.
Trend Tablet is a site by world-renowned trend forecaster, Lidewij Edelkoort, "which explains how trends grow, evolve and flow; helping us to better perceive and understand how they interact with our daily life."
TrendBook is a design trend service which includes fashion and interiors. While trend reports must be purchased, visitors can read their blog and those who are willing to provide contact information can download a library of individual trend moodboards and subscribe to a newsletter.