Global Business Mgt. Research Article: Develop Search Strategies

Once you've chosen a topic, your next step is to identify keywords.  The keywords in the topic below are in bold.

How has the fair trade movement affected the coffee industry?

Once you've identified the keywords, you need to think of narrower and broader terms.

Your next step is to create different search strategies. You can link terms together with the word, AND, examples are below.

Fair Trade AND coffee AND Industry

Trade AND coffee beans AND commerce

Managed Prices AND java AND business

You can also use OR in your search string.  In this case, OR works best when used with parentheses.

(Fair Trade OR Managed Prices) AND Coffee AND (Industry OR Business)

Trade Trade AND (Coffee OR Java) AND Corporation