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Be sure to use the VPN to access these titles off campus
Consumer marketing 2014-2015 / by Kelli Washington and Richard K. Miller. - Current market research and statistics, an analysis of effectiveness, surveys of marketers and consumers, and discussions of trends are presented for each.
It's Not the Size of the Data -- It's How You Use It [electronic resource] : Smarter Marketingwith Analytics and Dashboards. - Brand tracking, CRM programs, trade shows, online behavior tracking, satisfaction studies...mounds of marketingmetrics are generated across touch points and channels. 

Visual social marketing for dummies / by Krista Neher. - How to implement a best-in-class visual marketing plan. Visual Social Marketing For Dummies offers a clear road map for creating effective, well-defined visual social marketing strategies as part of your overall marketing and social media plans

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Welcome to your course guide for English 21011.804: College Writing II- Consumerism in the United States.

The following are just a few of the recommended resources:

TED Talks about Consumerism

Research today takes many forms. Use quality resources in different formats to help better understand your topic.

TED is a nonprofit devoted to Ideas Worth Spreading. It started out (in 1984) as a conference bringing together people from three worlds: Technology, Entertainment, Design. Along with two annual conferences, TED includes the award-winning TED Talks video site, the Open Translation Project and TED Conversations, and much more.