Marketing Research  

This guide is designed for Kent State students and faculty in the Marketing and Entrepreneurship program. The library here has many valuable resources for you, described and linked in this guide. Use the tabs across the top to navigate. Be sure to ask a librarian if you have any questions. We're here to help!

For quick answers to your questions - Ask Us. Call, chat, stop by.

For research advice and in-depth help, make an appointment to Meet with a Librarian.

Use data from a variety of sources for your marketing project. This includes:

1. Market research
• Reports on consumer preferences, spending habits, and more.
  
  
  
2. Information on industry trends and competitors
• industry surveys 
• trade magazines 
• trade associations
  
   
3. Data - demographics, social, economic, and labor statistics. 

• Federal and state-level sources. 
• Explore state resources for small business.