Information about this guide
This guide is designed for Kent State students and faculty in the Marketing and Entrepreneurship program. The library here has many valuable resources for you, described and linked in this guide. Use the tabs across the top to navigate. Be sure to ask a librarian if you have any questions. We're here to help!
Use data from a variety of sources for your marketing project. This includes:
- Market research
- Reports on consumer preferences, spending habits, and more.
- industry surveys
- trade magazines
- trade associations
- Federal and state-level sources.
- Explore state resources for small business.