What is Content Analysis?
Content analysis is a research method where texts are examined to gather information. There are many different ways to conduct a content analysis. For this class you will focus on thematic content analysis. For a general overview of content analysis please look at The Sage Encyclopedia of Social Science Research Methods, this book is in the reference area of the Main Library (call number H62 L456 2004).
A thematic content analysis looks at a text and tries to determine the main theme or topic of that article. Below are some examples of thematic content analysis. All of the articles listed can be found using the Electronic Journal Center (EJC) by typing in the journal title and looking at the table of contents.
Bowen, J. T., & Sparks, B. A. (1998). Hospitality marketing research: A content analysis and implications for future research.
International Journal of Hospitality Management, 17, 125-144.
Blum, S. (1997). Current concerns: A thematic analysis of recent hospitality industry issues. International Journal of Contemporary
Hospitality Management, 9, 350-361.
Hing, N. (1997). A review of hospitality research in the Asia Pacific region 1989-1996: A thematic perspective. International Journal of
Hospitality Management, 9, 214-253.
Law, R., Leung, D., & Cheung, C. (2012). A systematic review, analysis, and evaulation of research articles in the Cornell Hospitality
Quarterly. Cornell Hospitality Quarterly, 53, 365-381.
Rivera, M. A., & Upchurch, R. (2008). The role of research in the hospitality industry: A content analysis of the IJHM between 2000 and
2005. International Journal of Hospitality Managment, 27, 632-640.
Sing, N., Hu, C., & Roehl, W. S. (2007). Text mining a decade of pregress in hospitality human resource management resesarch:
Identifying emergining thematic development. International Journal of Hospitality Managment, 26, 131-147.
Teare, R. (1995). The international hospitality business: A thematic perspective. International Journal of Contemporary Hospitality
Management, 7(7), 55-73.
Yoo, M., & Bai, B. (2012). Customer loyalty marketing research: A comparative approach between hospitality and business
journals. International Journal of Hospitality Managment, 33, 166-177.